Enabling Market Research Ecosystem to Safe Guard from Fraudsters

Fraud Cop Utilize AI/ML & Over the Year Insights in Cyber Security to bring Innovation in shielding research industry

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Abandon Copy Paste

Abandoned Copy Paste feature in prescreener

Bots Auto Fill

Get a system with bots detection & terminate fraudsters

Speeder

Min Time (LOI) auto-detection & termination

Geo IP Detection

Detect Mismatched Geo Location & Disqualify

Exclusion

Exclude respondent who appeared in previous study

Survey cookie deletion

Terminate who intended to commit fraud manually

Duplicate IP Detection

Limit the IP based surveys on Max Survey from single IP

Verification

Respondent Domain & Email ID Verification in pre-screen

VPN Detection

Terminating Fraudsters who use VPN

RDC Security

Termination of all thin clients that use the Data Centers Servers

Motion Security

Enhance motion detection challege to respondent

Premium Text Analyzer

Grammer , Gibberish, Abuse, Duplicate

Fraud Detection With MR Buddies

Market is full of fraudsters - Hit them hard with FraudCops

Market research fraud and its impact on businesses has intensified recently, fueled by two contrasting viewpoints. On the one hand, everyone agrees that 70% to 80% of all market research data is fraudulent.

There is more uncertainty, however, about whether this fraud has a measurable impact on the outcomes of market research studies. One perspective, showcased in a recent report, alleges that fraud is a significant drain on corporate revenues, with billions of dollars in estimated losses.

1. Survey Panel Fraud:

Issue: Respondents providing false information to gain incentives.

Mitigation: Validate respondent information by using screening questions, ensuring quality control measures, and using reputable survey panels.

2.Duplicate Responses

Issue: Respondents submitting multiple responses.

Mitigation: Implement mechanisms to detect and filter duplicate responses, such as IP address tracking, cookies, and respondent validation checks.

3. Bots and Automation

Issue: Automated scripts completing surveys.

Mitigation: Employ CAPTCHA or other human verification methods to prevent automated responses. Regularly monitor response patterns for unusual behavior.

4.Fraudulent Identities:

Issue: Respondents using fake identities.

Mitigation: Validate respondent identities through multiple verification methods, and use secure and reputable survey platforms.

5. Speeding Through Surveys:

Issue: Respondents rushing through surveys without giving thoughtful responses.

Mitigation: Set minimum time requirements for completing surveys and include attention-check questions to ensure respondents are engaged.

6. Data Manipulation

Issue: Malicious attempts to alter or manipulate survey data.

Mitigation: Implement data validation checks, regularly audit survey data, and use secure platforms with encryption measures.

7.Survey Spoofing

Issue: Individuals pretending to be part of the target population.

Mitigation: Use screening questions to identify and exclude respondents who do not meet the survey criteria.

8.Incentive Fraud

Issue: False claims for incentives or rewards.

Mitigation: Verify eligibility for incentives and reward programs. Ensure that incentives are delivered only upon completion of the survey.

9.Fake Panel Companies

Issue: Fraudulent companies posing as legitimate survey panels.

Mitigation: Partner with reputable survey panel companies and verify their credentials. Research and authenticate the legitimacy of any new panel you consider using.