MR Buddies is a comprehensive market research project management platform designed to streamline various aspects of research operations. It offers an integrated ERP system that consolidates sales, marketing, project management, vendor management, and panel management into a single, efficient platform.
Key Features of This Market Research Project Management Platform:
- Sales Management: Facilitates client onboarding, bid/RFQ handling, quotations, contracts, and supplier RFQs, all accompanied by detailed sales reporting.
- Marketing Automation: Supports campaigns, engagements, segmentations, email automation, microsites for target industries, and comprehensive reporting tools.
- Project Management: Enables efficient handling of research projects with supplier quota allocation, dynamic and static redirects, fraud screening, prescreening, and reporting capabilities.
- Vendor Management: Streamlines supplier onboarding with API and portal access, along with reconciliation and reporting functionalities.
- Panel Application: Offers a customizable web and app platform for panelists, integrated with CAWI Online, featuring survey access and a reward program.
- Fraud Screening: Includes tools like geo-IP detection, VPN detection, speed checks, unique IP verification, captcha, prescreening, bot detection, and exclusion mechanisms to ensure data integrity.
- Invoicing & Reconciliation: Automates invoicing and project reconciliation for clients and suppliers, enhancing financial efficiency.
Specialized Tools Within the Market Research Project Management Platform
- MR CAWI ONLINE: A robust tool for Computer-Assisted Web Interviewing, facilitating seamless online survey processes from sales to project closure. It includes advanced fraud screening and AI-based reporting.
- MR CATI Tool: An integrated solution for Computer-Assisted Telephone Interviewing, featuring a softphone dialer, automated call recording, data management, and extensive analytics.
- MR Panel APP: A customizable platform for managing panels, offering deep profiling, categorization, integration with project management, reward systems, and engagement programs.
- Fraud-Cop: A dedicated fraud detection system to ensure data quality and reliability across all research projects.
This all-in-one market research project management platform aims to enhance efficiency, reduce redundancies, and decrease time to value for market research organizations by providing a unified system to handle multiple facets of research operations.
